Becoming a successful entrepreneur requires a specific psychological toolkit:
The book you are looking for is titled , edited by Fernando Jáuregui and Lourdes Carmona . It was published by the EOI Escuela de Organización Industrial in 2014 and is available as a free PDF download through their official repository. In a crowded market, your business must either
The central thesis of the collection is simple: without innovation, it’s not worth starting. In a crowded market, your business must either solve a new problem or solve an old one in a significantly better way. 2. Plan, But Don't Overthink Use mistakes to ground your strategy and adjust your path
View failure as a "comma," not a period. Use mistakes to ground your strategy and adjust your path. Build the Right Foundation
Over-dimensioning your business too early can lead to a quick collapse. 3. Build the Right Foundation