A frequent example involved buying a Dodge Ram 1500 pickup truck and getting a Dodge Caliber or Dodge Avenger for a dollar. 📈 Why Dealers Did It
This was not a nationwide corporate program from Chrysler/Dodge; it was usually initiated by individual dealer groups or regional associations. dodge buy one get one free
It was a more aggressive alternative to standard "zero percent financing" or traditional cash-back rebates being offered by other manufacturers like Hyundai. ⚠️ Important Context A frequent example involved buying a Dodge Ram
The "Dodge buy one get one free" promotion was a highly publicized marketing tactic used by specific Dodge dealerships around to combat the sharp decline in auto sales during the Great Recession . 🏎️ How the "BOGO" Worked ⚠️ Important Context The "Dodge buy one get
While often advertised as "Buy One, Get One Free," the deals were technically structured as a offer.
For an additional $1, the buyer would receive a second, more economical model.
Buyers often couldn't combine the BOGO offer with other incentives. Because the first car was sold at full MSRP, the "free" car was essentially a consolidated discount on both vehicles. Restaurant Ad Campaigns that Worked During a Recession