: The team critiques the sketches and makes difficult decisions, choosing the best ideas to turn into a testable hypothesis.
: The sprint helps teams "stop talking and start doing," cutting through endless debate cycles. The Design Sprint — GV Design Sprint
The classic Design Sprint follows a structured recipe that guides a team from a vague challenge to a validated solution: : The team critiques the sketches and makes
: Dig into the design problem. You map out the challenge and pick a specific, manageable target to focus on for the week. You map out the challenge and pick a
A Design Sprint is an intensive, five-day process used by teams to answer critical business questions through design, prototyping, and testing ideas with customers. Originally developed by Jake Knapp at Google Ventures (GV), this methodology is a "greatest hits" of business strategy, innovation, and design thinking.
What makes a sprint effective isn't just the schedule, but several key principles: