: DAZN focuses on securing exclusive domestic rights to the world’s most popular sports, such as soccer's Serie A in Italy, LaLiga in Spain, and the Bundesliga in Germany.
: For markets where it lacks massive domestic league rights, it positions itself as the "global home of boxing," offering over 150 fights annually through partnerships with promoters like Matchroom Boxing and Golden Boy Promotions . Diversification and the "Sports Operating System" : DAZN focuses on securing exclusive domestic rights
Under CEO Shay Segev, DAZN has shifted from a pure subscription video service to what he describes as a "sports operating system". This model aims to monetize fans through an integrated ecosystem that includes: Saudi Arabia and Sports Network DAZN Close to Deal LaLiga in Spain