B-Real has noted that the video helped usher in a more lighthearted, "fun" era of rap videos, which artists like Eminem would soon follow with his own character-driven debuts.
True to Estevan Oriol's style, the video features gritty, high-contrast visuals that reflect West Coast street culture, while leaning into the "mythology" of the group as outsiders. Cultural Impact Cypress Hill - Dr. Greenthumb (Official Music Video)
About Dr. Greenthumb's. Dr. Greenthumb's is a high-end cannabis retailer owned and founded by notable Cypress Hill rapper, B-Real. Cypress Hill: Dr. Greenthumb (Music Video 1998) - IMDb * Estevan Oriol. * Stars. B-Real. Cypress Hill. DJ Muggs. B-Real has noted that the video helped usher
The video begins with a humorous skit featuring the "Doctor" speaking in a high-pitched nasal voice, acting as a salesman for specialized growing equipment like "Sizzlean screens" designed to hide farms from police helicopters. Greenthumb's
While the song was considered taboo in the United States and received limited initial airplay, it became a massive hit in Europe and eventually earned cult classic status worldwide.
B-Real introduces his alter-ego, Dr. Greenthumb , a comical but dedicated cannabis grower who operates outside mainstream rules.
The character was so successful that B-Real later launched a legitimate cannabis business and dispensary chain under the same name, Dr. Greenthumb’s , which now has locations throughout California. Key Credits Dr. Greenthumb's Dispensary Success Story - Flowhub