Csr Image Discursive Construction — Of Banks And ...

The study explores how financial institutions use language to build their international reputations and the subsequent impact this has on investors and financial performance.

: The author suggests that Chinese banks should "recontextualize" their English-language reports to better align with the reading habits of international stakeholders, emphasizing clarity and visual interaction. Related Scholarly Perspectives CSR Image Discursive Construction of Banks and ...

: The specific thematic focus and terminology used to describe social responsibility. The study explores how financial institutions use language

: Some critical studies, such as those found on Qualitative Sociology Review , argue that banks may discursively frame CSR partnerships as a "commodity" to advance their own interests rather than fulfilling substantive social responsibility. : Some critical studies, such as those found

The research you are referring to is likely the book , authored by Muchun Wan and published by Springer in 2022.

: Research from Social Responsibility Journal indicates that customers view CSR as a primary factor when choosing a bank, and effective activities directly strengthen corporate image.

Other researchers have explored similar themes within the banking sector: