Cross-cultural Business Behavior - A Guide For ... -

"Cross-Cultural Business Behavior" by Richard R. Gesteland provides a practical framework for global management by organizing cultural nuances into four primary spectrums: Deal-Focused vs. Relationship-Focused, Informal vs. Formal, Rigid-Time vs. Fluid-Time, and Expressive vs. Reserved. The text focuses on adapting to local customs and offers specific negotiator profiles and case studies for navigating international partnerships. For a detailed summary of the framework, visit sites.google.com . Cross-Cultural Business Behavior : Gesteland, Richard R