Creating A Business Web Site -

Free Business Website Maker - Create a Business Website | Canva

: Use active voice and cut unnecessary jargon or "clever" filler. Headers should be able to stand on their own and be understood out of context.

: Use short sentences and paragraphs. Break up large blocks of text with bulleted lists and descriptive subheadings .

: Use language that resonates with your target group and clearly defines your Unique Value Proposition (what makes you different/better).