: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs.
: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster. Copy, Copy, Copy: How to Do Smarter Marketing b...
: Plots whether a choice is informed/uninformed and independent/social. : Earls advocates for looking "far away" (at
In , author Mark Earls argues that the most efficient way to innovate is to stop obsessing over original "lightbulb moments" and instead learn how to intelligently copy existing successes. Published by John Wiley & Sons , the book serves as a workbook for marketers to apply proven behavioral strategies to their own challenges. Key Strategic Features Copy, Copy, Copy: How to Do Smarter Marketing b...