Consumer Buying Behaviour -

: Personal motivations, perceptions of a brand, and even the "feel-good" factor (psychological needs) play huge roles.

: They compare their options based on things like price, quality, and brand reputation. consumer buying behaviour

: The buyer looks for solutions. This could be as simple as remembering a brand or as complex as deep-diving into online reviews and social media. : Personal motivations, perceptions of a brand, and