Colorado Creative Music Case Study Part 2 -

In the case study, Part 2 focuses on the strategic dilemmas and business decisions required to transition the organization from a small-scale operation to a competitive entity in the classical and light acoustic music markets. Core Strategic Conflict

: Part 2 explores whether CCM should leverage its limited resources to build its own distribution infrastructure or partner with independent labels that already have access to traditional outlets. Colorado Creative Music Case Study Part 2

: Acquiring the distribution methods necessary to reach a mass market, which requires a significant shift from their initial localized approach. Business Lessons and Strategy In the case study, Part 2 focuses on

The primary challenge for CCM, as outlined by manager , is a collision between two visionary goals that do not align: Business Lessons and Strategy The primary challenge for

The case study identifies three major hurdles Skanson aims to clear:

: Positioning the Darren Curtis Skanson label to compete with major international artists typically signed to giants like Sony Classical .

: Transforming the CCM label into a profitable venture with a wider roster of artists and performers.