Femsa Plows Ahead With Digital Wallet... - Coca-cola

While Spin targets consumers, focuses on digitally transforming Femsa’s massive network of small retailers.

Originally launched in 2021, Spin by OXXO has become a cornerstone of Femsa's strategy to capture Mexico's underbanked population. Coca-Cola Femsa plows ahead with digital wallet...

: As of late 2025, the Spin Premia loyalty program reached over 28 million users , with Spin by OXXO having previously surpassed 16 million active users. Empowering Retailers: The Juntos+ Ecosystem : The wallet

Coca-Cola Femsa is aggressively expanding its digital presence, transforming from a traditional beverage bottler into a tech-driven "phygital" powerhouse. While the conglomerate recently streamlined its fintech workforce to focus on profitability, it continues to invest billions into its digital ecosystem, anchored by the digital wallet and the Juntos+ B2B platform. The Fintech Anchor: Spin by OXXO 000 stores to provide cash deposits

: In March 2026, Femsa reduced staff in its fintech unit to prioritize "support functions" and integrate the division more closely into its core retail operations. Empowering Retailers: The Juntos+ Ecosystem

: The wallet leverages OXXO’s physical network of over 24,000 stores to provide cash deposits, withdrawals, and payments in regions where traditional banks often have no presence.