Coach Buys Michael Kors -

You might see more curated brand experiences, or perhaps a stronger distinction between the brands to prevent cannibalization.

This move is designed to create a single US-based luxury powerhouse capable of competing with European conglomerates like LVMH (owner of Louis Vuitton, Dior). coach buys michael kors

Here is a review of what this massive merger means for consumers, the brands, and the fashion industry based on early analyses. 1. The Strategic Move: Creating an American Luxury Giant You might see more curated brand experiences, or