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Despite making up a significant portion of the population, women over 40 face a "steep drop-off" in on-screen visibility compared to their male counterparts:
Research from the Geena Davis Institute on Gender in Media highlights that when mature women are cast, they often fall into limited, stereotypical narratives: cheyanne rivers milf
Several powerhouse figures and platforms are actively redefining what it means to be a "mature" woman in the industry: Nicole Kidman Despite making up a significant portion of the
: A 2025 study found that of 225 films featuring women over 40, only 6% mentioned menopause , and those instances were typically played for humor rather than realism. Champions of Change they often fall into limited
: Older women are four times more likely to be portrayed as senile and twice as likely to be shown as physically unattractive compared to older men.
: In 2024, only 8 of the top-grossing films featured a woman aged 45 or older in a leading or co-leading role.