The track's lean runtime of just 1 minute and 37 seconds was tailor-made for the TikTok era, where a snippet of the song garnered over 13 million plays before the official release even dropped.

The song takes its title from American superstar , whom Central Cee mentions flirtatiously in the opening verse: "Somebody tell Doja Cat, that I'm tryna indulge in that" . However, the track's most viral—and controversial—lyric is the opening line of the chorus: "How can I be homophobic? My b*tch is gay" .

The music video for "Doja" was directed by of Lyrical Lemonade , marking the first time the renowned American director worked with a UK artist. The video’s vibrant turquoise aesthetic and Bennett’s signature fast-paced editing style were instrumental in the song's crossover appeal in the U.S. market. Chart Performance and Streaming Records