The inverse of DSR; high RTO can quickly turn a profitable Facebook campaign into a net loss. 3. Advantages & Challenges Impact on Business Lower CPAs
The percentage of orders verified via phone call or SMS before shipping. Cash On Delivery - Shopify Facebook Ads
High-engagement video ads that demonstrate product utility or social proof . Since the barrier to "purchase" is just a form fill, visuals must focus on building immediate desire. The inverse of DSR; high RTO can quickly