Camping World Buys Gander Mountain [NEW]

The purchase allowed Camping World to diversify beyond RVs and tap into the broader "outdoor lifestyle" market:

In 2017, Camping World Holdings, the nation's largest RV retailer, transformed the outdoor retail landscape by winning a bankruptcy auction for the assets of Gander Mountain and its boating subsidiary, Overton's. Led by CEO Marcus Lemonis—well-known from CNBC’s The Profit —the deal was worth approximately $38 million for the intellectual property, brand rights, and ecommerce platforms. Strategic Pivot to "Gander Outdoors" camping world buys gander mountain

The acquisition was not a simple continuation of the existing business. Instead, Camping World utilized a "clean slate" approach: The purchase allowed Camping World to diversify beyond

: The brand was renamed Gander Outdoors , with an initial goal of reopening roughly 70 of the most profitable locations from the original 160-store fleet. Instead, Camping World utilized a "clean slate" approach: