: AI engines analyze browsing patterns to offer real-time, tailored product suggestions.
E-commerce Transformation: A Case Study of Calvin Klein Jeans
This paper examines the digital transformation of Calvin Klein (CK) Jeans, focusing on its transition from a traditional brick-and-mortar powerhouse to a digital-first global brand. By analyzing consumer behavior, technological integration, and marketing strategies, the study explores how the brand utilizes e-commerce to maintain its "accessible premium" status in a competitive global market. 1. Introduction