Still effective for reaching broad, diverse audiences synchronously.
Platforms like Max, Netflix, and Disney+ have seen viewership triple as consumers trade subscriptions for ad-supported free content. 4. Negotiate and Purchase There are three primary ways to secure your ad spots:
Negotiating directly with networks or local stations, often during "Upfronts" (early buying for the year) or "Scatter" markets. buying television advertising
Using AI-powered platforms like those from Marketing Architects to automate selection and outpace traditional manual planning.
Local businesses can now target specific cities or even ZIP codes through platforms like MNTN Performance TV . 3. Choose Your Inventory Mix Negotiate and Purchase There are three primary ways
Before buying space, you must align your campaign with your broader business goals. Common objectives include:
Transparency and accountability are the new standards for 2026. Still effective for reaching broad
Recent data shows TV ads can reduce price sensitivity, allowing brands to protect profit margins against competitors. 2. Understand Your Audience