If the name is not yet owned, you can acquire federal rights by registering it with the United States Patent and Trademark Office (USPTO) .
The process of "buying rights to a name" typically falls into two categories: for your own business or purchasing an existing trademark from another owner through a legal assignment. 1. Registering a New Trademark buying rights to a name
Costs vary wildly based on brand value, from a few thousand to millions for established brands. If the name is not yet owned, you
