Business-to-business BNPL is a growing frontier, with providers like Butn (integrated with Xero) and Lumi helping SMEs manage cash flow. Consumer Trends and Impact
Beyond fashion and electronics, BNPL is expanding rapidly into healthcare and wellness , which is projected to see a 19.4% annual growth rate through 2031.
Adoption is highest among Gen Y (59%) and Gen Z (57%) , while Baby Boomers remain the most skeptical at just 15%.
Until recently, BNPL operated in a "regulatory gray area". However, starting , providers must comply with the National Consumer Credit Protection Act . This means:
Remains the dominant force, recently expanding its reach via Amazon Australia and deep integration with digital wallets like Google Pay.