As of early 2026, buying a new license requires a few specific steps, as Microsoft has officially ended standard support and prioritized Windows 11. 1. Where to Buy
If you have an unactivated Windows 10 installation, go to Settings > Update & Security > Activation and select Go to Store to purchase a digital license directly.
Microsoft no longer sells Windows 10 directly on its main website, but you can still obtain it through these channels:
Many "new-to-you" PCs from certified refurbishers come pre-loaded with a legitimate Windows 10 license. 2. Choosing the Right Version Microsoft Windows Download - Indigo Software
Authorized vendors and marketplaces like Indigo Software or Newegg often still carry stock of retail or OEM keys.
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