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The RAV4 has a history of disrupting the status quo. When it launched in 1994, it pioneered the "urban SUV" concept—a car-based platform that offered SUV utility without the truck-like handling. Fast forward to today, and it remains the best-selling non-truck passenger vehicle in the U.S., proving that its formula of reliability and versatility is timeless. The Three Personalities of 2026 buy new toyota rav4