Major retailers—including Walmart, Kroger , and Macy's—require a direct relationship with GS1. How to Get UPC Barcodes for Products - GS1 US

While many third-party websites offer "cheap" barcodes, purchasing directly from ensures that your product is correctly registered in the global database, preventing delisting or account suspension. Why You Should Buy Directly from GS1

The Ultimate Guide to Buying GS1 UPC Barcodes for Your Business