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For years, "comfort" was synonymous with "cloud-like." But in 2026, the sleep industry has undergone a massive shift. Sleepers are increasingly ditching the deep sink of plush beds for the structural integrity of firm support.

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Before you hit "checkout," it is important to know if firmness aligns with your body and sleep style. Experts typically categorize mattress firmness on a scale of . For years, "comfort" was synonymous with "cloud-like

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