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For the Indian consumer, a 100% cotton shirt is frequently a medical and lifestyle necessity rather than a mere fashion choice. With summer temperatures regularly exceeding 40°C, synthetic fabrics can trap heat and bacteria against the skin, leading to spikes in skin irritation and fungal infections. Cotton’s unique hollow fiber structure acts as a natural ventilator, allowing for than standard synthetics. Its hydrophilic nature is equally critical in coastal humidity, where it can absorb up to 27 times its weight in water , preventing that sticky, "plastic-wrapped" feeling characteristic of polyester. The Evolution of the Digital Marketplace

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Online fashion in India is currently percolating into "Bharat" (Tier 2 and Tier 3 cities) at a faster pace than overall retail, with now originating outside metropolitan hubs. Major platforms have specialized to meet this demand: Its hydrophilic nature is equally critical in coastal