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: It is a shared, interactional process where groups make sense of their lives through symbolic storytelling.
: For the American right wing, Hochschild identified a deep story where they are waiting in line for the American Dream, only to see "line-cutters" (immigrants, refugees, or minorities) being helped ahead of them by the government. Buying a "Company Name and Logo" buy company name and logo
: From a "deep story" perspective, buying a logo is about acquiring the feelings associated with that brand—the prestige, history, or values it represents to the public. : It is a shared, interactional process where
The phrase "deep story" is a sociological term coined by to describe a "feels-as-if" narrative—a story that feels true regardless of whether it is factually accurate. It is used to explain the emotional underpinnings of political and social identities. The Core Concept The phrase "deep story" is a sociological term
In her book Strangers in Their Own Land , Hochschild defines a deep story as a symbolic narrative that removes facts and moral judgment to focus purely on how a group of people feels about their place in the world.