: Studies suggest humans are hardwired to prefer curved designs over linear ones. Brain imaging shows that the curves of a Coke bottle trigger activity in areas involved with emotion , making it more persuasive than a standard straight-walled bottle.
: Campaigns like "Share a Coke" allow customers to buy bottles with specific names, phrases, or "squad names" on them. buy coke bottles
: In 1915, Coca-Cola commissioned a bottle so distinctive it could be recognized by touch alone in the dark or even if shattered on the ground. : Studies suggest humans are hardwired to prefer