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: For high-sensory items like trendy winter coats, shoppers are significantly more likely to visit stores to see how new silhouettes, like funnel necks or capes, conform to their bodies.
Research indicates that "fit" is the most discussed feature for both men and women when choosing a coat. However, secondary priorities differ by gender: buy coat
: 25% of apparel shoppers are now "hybrid," often researching big purchases (over $100) online before finalizing the transaction in a physical store to minimize risk. : For high-sensory items like trendy winter coats,
While e-commerce continues to grow, remain the primary channel for coat purchases because consumers prioritize the "sensory experience"—the ability to touch fabric and ensure a precise fit. like funnel necks or capes
