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The brand’s journey began in the Swiss Jura village of Les Bois, where the Baume family established a reputation for technical excellence. By the late 19th century, the company—then known as —had achieved international acclaim, winning numerous awards for precision, including a record-breaking score at the Kew Observatory in 1892 for a tourbillon-equipped chronometer that remained unmatched for over a decade.

The Enduring Allure of Baume & Mercier: A Legacy of "Affordable Luxury" buy baume and mercier watches

The modern identity of the brand was forged in 1918 when partnered with Paul Mercier . This alliance merged technical Swiss watchmaking with a keen artistic sensibility, leading to the creation of iconic shaped watches that challenged conventional designs. In 1919, the Maison was awarded the prestigious Poinçon de Genève (Geneva Seal), the highest honor for watchmaking excellence at the time. Defining the Collections: From Classic to Contemporary The brand’s journey began in the Swiss Jura