: Shoppers are choosing store brands primarily for price and perceived quality equality.
: Communities shape decisions; 98% of consumers trust peer recommendations from online groups. buy at brands
: The resale market grew 15x faster than broader clothing retail recently. : Shoppers are choosing store brands primarily for
: Brands like Sandro and Shein (via Shein Exchange ) have launched their own peer-to-peer platforms to retain customer loyalty and capture the 60% of consumers who see the most value in secondhand apparel. 5. Key Strategic Recommendations for Brands buy at brands
: Recognized as the world’s strongest retail brand based on its Brand Strength Index (BSI).
: 64% of consumers now shop across multiple channels, often buying "beyond categories" to meet specific lifestyle outcomes.