Building Strong Brands -

Brand equity is the value added to a product by its brand name.

Look beyond product attributes. Consider:

Maintain your core values while innovating to stay relevant. Building Strong Brands

Use visual imagery and metaphors to build recognition. 2. Establish Strategic Positioning

Choose a name that is distinctive, easy to pronounce, and suggest product benefits. Brand equity is the value added to a

Positioning is the part of your brand identity that you actively communicate to your target audience to gain a competitive advantage.

Aim for an intense, loyal relationship where customers feel a deep connection. easy to pronounce

Create a visual brand guide including color palettes, fonts, and photography styles.