In retail stores, digital displays show the same "green pulse" animation seen on TV. Staff members wear the sneakers and use the same slogan: "Walk the Green Beat." Customers who visited the website but didn’t buy are later shown retargeted ads on Facebook featuring positive reviews and a limited-time discount code.
Here is a story of how a fictional brand, could use this concept to launch a new eco-friendly sneaker. The Story: The Launch of "Pulse Zero" BГјtГјnleЕџik Reklam
Bütünleşik Pazarlama İletişimi Nedir Örnekleri Nelerdir? In retail stores, digital displays show the same
On the brand’s website, a transmedia story titled "The Architect of Pulse" launches. It’s a digital comic about a designer who created the sneaker using recycled ocean plastic. Fans can find "hidden chapters" of the story by scanning QR codes on the product's packaging once they buy it. The Story: The Launch of "Pulse Zero" Bütünleşik
