Renato Machado’s "um bom dia" became a staple. During special events like Carnival, the closing would shift to on-location shots, such as Renata Vasconcelos reporting from the Sambadrome. Visual and Technical Characteristics
The period from 1997 to 2006 marked a transformative era for Bom Dia Brasil , shifting from a rigid, Brasília-based political briefing to a more dynamic national morning news program. The "encerramentos" (closing sequences) of this decade are particularly nostalgic for viewers, capturing changes in the show's tone, anchors, and visual identity. Key Evolutionary Phases Bom Dia Brasil - Encerramentos (1997 a 2006)
A move toward the flatter, brighter look that led into the HD era. Bom Dia Brasil - Encerramentos (1997 à 2006) Renato Machado’s "um bom dia" became a staple
As technology improved, the closings began to feature more camera movement, panning across the newsroom to show the crew or scrolling credits over a wide shot of the set. Major Logo & Identity Shifts Year Range Primary Logo Style Aesthetic Note 1997–1999 Flat/2D Map Design Earth tones and traditional newsroom feel. 1999–2006 3D Metallic Gloss Introduction of blue/silver palettes and glass-heavy sets. 2006 (Late) High-Contrast Digital The "encerramentos" (closing sequences) of this decade are
This is arguably the most recognized era for fans of the show's "vintage" look. In 1999, a new visual identity was introduced, featuring more metallic and glass textures.
The iconic orchestral theme underwent subtle arrangements but maintained its urgent, waking-up energy.
Throughout this decade, the closing sequences shared several distinct elements: