US online sales reached $8.9 billion , down from $9.0 billion in 2020.
Smartphones accounted for 44% of online sales , an 11% increase YoY. Black Friday (2021)
Black Friday 2021 Report: A Year of Transition Black Friday 2021 (November 26) was characterized by a unique "return to normalcy" following the 2020 pandemic surge, though it faced significant headwinds from global supply chain disruptions and shifting consumer habits. For the first time on record, online revenue on Black Friday saw a year-over-year (YoY) decrease in major markets like the US (1% drop) and the UK (14% drop). 1. Key Performance Metrics US online sales reached $8
Footfall rose significantly compared to 2020 lockdowns but remained roughly 24% to 28% below 2019 pre-pandemic levels. For the first time on record, online revenue
In a shift from "midnight sprees," US sales peaked between 8:00 AM and 12:00 PM as consumers opted to sleep in. 3. Top Performing Product Categories
On Thanksgiving Day, the average discount in the US was 27% , a 7% decrease from the previous year. 2. Major Consumer Trends
