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The first Birkenstock sandal, the Madrid model, is launched, marking the brand's shift from insoles to full footwear.

Konrad Birkenstock develops the first anatomically shaped shoe last and a flexible arch support for factory-made shoes. birkenstockoffers

In 2021, LVMH-backed private equity firm L Catterton acquired a majority stake. The company went public on the NYSE in 2023. The "Birkenstory" Appeal The first Birkenstock sandal, the Madrid model, is

Margot Fraser, an American tourist, discovers the shoes in Germany and begins importing them to the US, where they first gain traction in health food stores. The first Birkenstock sandal