The "Playboy lifestyle" historically set the standard for this archetype—associating success with international travel, exclusive nightclubs, and expensive "playgrounds" like the Riviera.
Entertainment companies have evolved to maximize revenue from high-spending consumer segments:
Modern entertainment and lifestyle industries capitalize on these behaviors through specific "status" categories:
The term "sucker" in a lifestyle context often refers to individuals who succumb to impulsive or emotionally driven consumption.
Research indicates that certain personality traits—such as high extraversion and neuroticism—make individuals more prone to "impulsive buying," where they are lured by extrinsic factors like flashy marketing or peer pressure.