Best Buy Robot Commercial -

This character isn't just for TV; Best Buy has integrated this "spokeshologram" into experiential spaces in hundreds of stores to help customers test and learn about new products like GoPro and Tesla gear. 3. Real-World Robots at CES 2026

Gram appears in 30-second spots across TV and social media, helping customers solve common tech hurdles like finding the perfect gift or prepping a home for hosting. best buy robot commercial

By featuring robots and holograms, Best Buy isn't just selling gadgets; they are selling . In an era where consumers are already research-savvy, the brand uses these commercials to show they can help you "utilize" tech to support your life, rather than just buying it off a shelf. Best Buy Apple Shop TV Spot, 'Robot' This character isn't just for TV; Best Buy

Gram was introduced as part of a massive brand refresh to signal Best Buy’s evolution into an "AI-first" retailer. By featuring robots and holograms, Best Buy isn't

It highlighted a robot capable of making small talk and laughing at relatives' bad jokes—positioning Best Buy as the place for "tech-y" holiday gifts like the iPhone 7.

The theme "Imagine That" encourages customers to see robots not as scary replacements, but as critical partners in their daily lives. Why Robotics Matters for Best Buy