: Used for the primary text to signify authority and timelessness.

: In May 2018, the company updated its logo by moving the yellow tag to the bottom right corner of the text.

: The refresh was intended to look more modern and digital-friendly, highlighting the "expertise" and "culture" of the brand's employees. Brand Colors

While Futura is a commercial font, you can find similar styles or purchase licenses from major marketplaces: : Available for Creative Cloud users . MyFonts : Often listed as Futura by Linotype .

If you are working on a design project, I can help you find that look like Futura or suggest color codes (Hex/RGB) to match the Best Buy brand perfectly. Best Buy launches refreshed branding, logo

: Based on simple geometric shapes like the circle, square, and triangle, reflecting the Bauhaus design movement. 🏷️ Logo Evolutions