: Content should solve the specific frustrations or "pain points" your ideal customer is experiencing.
: Rather than relying solely on keyword tools, Benji recommends interviewing sales and product teams to uncover "hidden gem" topics that map to real buyer intent. : Content should solve the specific frustrations or
Benji’s methodology, detailed across his LinkedIn and blog , prioritizes conversion over vanity metrics. : Use niche websites, social media, and Slack
: Use niche websites, social media, and Slack groups to get content in front of a targeted audience, though he notes that supplemental paid strategies are increasingly necessary as these platforms evolve. Strategic Steps for Execution : Use niche websites
: Instead of "Top of Funnel" (TOFU) topics that are broad and educational, Benji advocates for "Bottom of Funnel" (BOFU) content. This targets users ready to buy by answering specific product-related questions.