Behind The Scenes | Fifa World Cupв„ў 2022 Family... (LEGIT)

: Icons like David Beckham , Marcel Desailly , and Yaya Touré swapped their kits for volunteer uniforms for a day to experience the "heart and soul" of the World Cup firsthand. The "Family Reunion": Adidas and Brand Experiences

: A special group from Qatar and the surrounding region formed the "Hayhum" team (meaning "You are welcome here"), hosting Arab celebrations in every stadium to share local Islamic and Islamic culture with international visitors. Behind the Scenes | FIFA World Cupв„ў 2022 Family...

: The campaign extended into physical "homes" for fans, such as the Al Rihla Avenue, a floating house in Dubai, and dedicated Al Rihla Arenas at Fan Festivals in Doha and Dubai. : Icons like David Beckham , Marcel Desailly