Artist: Ballyhoo
Today, the term is most often applied to , high-energy marketing directors, and publicists who excel at creating a "buzz" around brand launches or entertainment events. It can also refer to modern musical acts, such as the punk/reggae band Ballyhoo! , who lean into high-energy, DIY promotion.
: In political spheres, opponents sometimes used the term disparagingly; for instance, Elmer Benson once labeled Vice President Humphrey a "ballyhoo artist" for his vocal promotion of the Vietnam War. Contemporary Usage ballyhoo artist
: They use exaggerated claims and theatrical language to make something ordinary seem extraordinary. Today, the term is most often applied to
