The song was developed by a team of prominent Turkish pop hitmakers: Alper Narman and Onur Özdemir (Onurr).
The lyrics describe the emotional and physical intensity of heartbreak and attraction.
Due to its club popularity, several official and unofficial remixes were released: Ayse Hatun Onal - Gum Gum ft. Onurr(Ilkay Sencan Remix) ayse_hatun_onal_gum_gum_ft_onurr
Later included in Önal's 2017 studio album, Selam Dengesiz . Production and Creative Team
A unique feature of the song is the repetitive chant: "Shante caya guru caya guru Ganesha," which translates to "Peace, Victory, Teacher, Lord Ganesha". This added a mystical, world-music vibe to an otherwise standard pop track. Music Video The song was developed by a team of
"Güm Güm" is a landmark dance-pop collaboration between Turkish singer Ayşe Hatun Önal and artist/songwriter Onurr (Onur Özdemir). Released in early 2015, the track became a massive hit in Turkey, defined by its infectious beat and distinctive Sanskrit-inspired vocal hook. Release Date: January 6, 2015. Genre: Electronic Pop / Dance. Label: Sony Music Turkey.
The title "Güm Güm" mimics a racing heart. The lyrics mention feeling like a heart is being "torn from the chest" ( Göğsümden ama kalbimi söküyor ). Onurr(Ilkay Sencan Remix) Later included in Önal's 2017
Gürsel Çelik, known for his high-energy electronic arrangements.