Video] — Ava Max - Omg What's Happening [official Lyric

The for Ava Max's song "OMG What's Happening," released on September 3, 2020 , prominently features a stop-motion paper animation aesthetic.

: Stylized paper cut-outs of Ava Max, often appearing in her signature "Max Cut" hairstyle, move across the screen. Ava Max - OMG What's Happening [Official Lyric Video]

: Many of the lyrics appear as if they were handwritten or journaled, complementing the song's bridge, which mentions "writing in my journal 'bout you". The for Ava Max's song "OMG What's Happening,"

In this video, various "paper" elements are used to bring the lyrics to life, including: In this video, various "paper" elements are used

: The visual environment is constructed from layered, textured paper bits and scraps that shift and rotate to the beat of the disco-funk track.

This paper-themed lyric video was released as part of the rollout for her debut studio album, Heaven & Hell . While the later official music video, directed by , moved to a high-production desert racing theme, the lyric video remains a popular example of tactile, "handmade" digital animation. Watch the official paper-styled lyric video below: Ava Max - OMG What's Happening [Official Lyric Video] YouTube• Sep 3, 2020 Ava Max - OMG What's Happening [Official Lyric Video]