Attitudes And Attitude Change Now

Persuasion via surface cues, like a celebrity endorsement or a catchy jingle.

Attitudes aren't innate; they are learned through various channels: Attitudes and Attitude Change

Favorable or unfavorable encounters with an object shape immediate opinions. Persuasion via surface cues, like a celebrity endorsement

Attitude research has shifted from a narrow focus on micro-processes to a of how individuals evaluate their world. Broadly defined, an attitude is a summary evaluation of an "object of thought"—ranging from concrete items like a new restaurant to abstract concepts like equality. The Anatomy of an Attitude Persuasion via surface cues