At least one of the lines usually needs to be a new activation.
is a legacy promotion that first launched during the device's original release in late 2017. While the
is now several generations old, BOGO deals have largely been replaced by for the latest hardware:
is no longer a flagship model, AT&T and various third-party retailers occasionally offer deep discounts or "free" credits on older refurbished stock when paired with specific service requirements. Historical BOGO offers for the generally followed a strict set of criteria:
The "free" phone is not truly free upfront. You pay the monthly installment for both devices, and AT&T applies a monthly bill credit (often around $20–$25) over 24 to 36 months to offset the cost of the second phone.
Some versions of this deal required customers to also have active AT&T DirecTV or U-verse service. Current Alternatives in 2026