At&t | Buy Directv

In July 2015, AT&T finalized its acquisition of DirecTV for approximately ($67 billion including assumed debt). At the time, the deal made AT&T the largest pay-TV provider in the world, boasting 26 million U.S. customers.

Facing mounting debt and pressure from activist shareholders, AT&T began a multi-year process to divest itself of its media assets. at&t buy directv

: DirecTV also faced heavy losses on its exclusive NFL Sunday Ticket deal, which it eventually lost to streaming competitors. The Exit: Spinoff and Final Sale In July 2015, AT&T finalized its acquisition of

The strategic goal was to create a "triple play" powerhouse that could bundle wireless, high-speed internet, and premium satellite TV into a single consumer package. Former CEO Randall Stephenson believed this would provide a steady stream of cash to fund future network investments and allow AT&T to distribute content across every screen imaginable. The Struggle: Cord-Cutting and Mismanagement Former CEO Randall Stephenson believed this would provide

: Between 2015 and 2021, nearly 10 million customers left the service under AT&T's management.