The video is characterized by its creative use of mirrors to emphasize motion and "keeping it moving," aligning with the On brand's focus on athletic performance and fluidity.
Includes a specialized "online edit" by Rascal Studio and professional color grading to enhance the sleek, modern aesthetic. Ariel The Mirror Shoot.mp4
Incorporates mirrored surfaces to create kaleidoscopic effects and multi-angle perspectives of the talent. The video is characterized by its creative use
The content for "Ariel The Mirror Shoot.mp4" refers to a dynamic video production directed by Ariel Fisher for the brand On. The project, titled "ON / Keep it Moving," features stylized mirror-themed cinematography and high-energy choreography. Production Credits Ariel Fisher Production Company: Magna Studios Director of Photography: Ed LeGrelle Choreographer: Matt McCreary Production Designer: Valentina Luppino Wardrobe Stylist: Romi Scheno Lead Creative (Client): Mico Toledo Music: International Party Girl & Oberhofer Key Content Elements The content for "Ariel The Mirror Shoot
Features a mix of original music, percussion, and additional voice work by Nena Kodo, Lili Currie, and Ariel Fisher.
Watch the full creative vision and mirror-based cinematography in the official reel here: