The official music video for "Shea Butter Baby" by Ari Lennox and J. Cole , directed by , premiered on February 20, 2019 . It visually captures the "neo-soul sexy sweet midnight delight" Lennox described, focusing on the intimate ups and downs of a modern relationship. Visual Aesthetic and Themes
The video is noted for its warm, , dominated by a "celebration of browns"—from brown skin and decor to chocolate-covered walls in dream-like sequences. The official music video for "Shea Butter Baby"
: Cole enters around the halfway mark, delivering his verse in a vacant space alongside Lennox. Meaning and Impact premiered on February 20