: Despite Sonos's valuation dropping significantly in early 2025, reports from Bloomberg News and Wccftech stated that Apple likely feels it already has the necessary "pieces in place" with its HomePod and Beats lineups.
: Tony Fadell (the "father of the iPod") reportedly urged Steve Jobs to buy Sonos in its earliest days. Jobs famously declined, believing "no one wants" the type of products Sonos was making at the time. Current Collaboration apple buy sonos
While not under one roof, Apple and Sonos maintain a functional partnership: Stream AirPlay audio to Sonos : Despite Sonos's valuation dropping significantly in early